How to reduce tenant turnover across your property management business

Discover how you can reduce tenant turnover with easy-to-implement strategies and tools. Find a solution to help you prevent noise complaints.
By
Celeste Rivas
in
Residential Rentals
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September 17, 2024
9
min read
How to reduce tenant turnover across your property management business

By reducing tenant turnover, you can lower your maintenance costs, minimize listing fees, and avoid potentially weeks or months of lost revenue. But first you need to address the issues that cause residents to leave.

In this article, we explore the main reasons for tenant turnover before looking at the strategies you can implement to keep tenants happy. We’ll also look at a solution that allows you to detect and prevent noise problems before they impact your residents—one of the main causes of high tenant turnover. 

The costs of tenant turnover: $2000+

Tenant turnover costs can be significant. While the exact figure can be anywhere from $1000 - $5000 depending on the kind of property,  $2500 is a typical cost of a single turnover. Here’s a breakdown of the costs involved:

  • Cleaning. Professional cleaning to get the unit ready for new tenants can come in at anywhere between $150 and $500. The exact figure will depend on the size and condition of the property. 
  • Maintenance. Fixing damage and wear and tear can amount to $1000 or more. This is especially true if repairs are needed to expensive systems like HVAC. It’s also important to consider the lease length of the tenant moving out. Long-term tenants tend to ignore minor issues as time goes on, leading to more repairs when they leave.
  • Marketing. While free platforms exist, advertising the property professionally can cost between $100 and $500. This includes listing fees as well as creating quality marketing materials like hi-res photos, 3D virtual tours, and brochures. 
  • Showing. Conducting property tours can be a significant drain on resources. Consider the staff hours and transportation costs involved, as well as the time spent coordinating and organizing showings.
  • Vetting. Having a thorough screening process is crucial to getting appropriate tenants into the unit. Background and credit checks can cost up to $75 per applicant.
  • Legal. Hiring a lawyer to draft a lease agreement usually costs at least $200.

Top reasons for tenant churn

Tenants coming and going is a natural and unavoidable part of property management. That said, it’s important to separate the issues outside of your control from the ones within it. Here are some of the main issues that you can influence:

  • Bad neighbors. Noisy or inconsiderate neighbors are a huge factor behind tenant dissatisfaction so it’s crucial to identify issues early on.
      
  • Maintenance issues. One of the most frustrating parts of the tenant experience is waiting unreasonably long for vital repairs. Delayed or poor-quality repairs will invariably lead people to seek better-maintained homes.
  • Poor communication. When property management companies are unresponsive or unclear regarding repairs and rent, tenants feel unseen and undervalued.
  • Rent increases. Rent increases can be a necessary reality, but sudden or large hikes without justification will push tenants to find more affordable alternatives. 
  • Lease terms. Tenants might be happy with the home, but not know whether it will still be appropriate for their lifestyle in 8 months’ time. Rigid or unfavorable lease terms will discourage people from renewing contracts.

8 strategies to reduce tenant turnover

At every stage of the tenant’s journey, you can implement strategies to reduce tenant turnover. Here we take a look at how. 

1. Use tenant screening software

A thorough and consistent screening process will help you select tenants who are less likely to cause issues or leave. But checking credit scores and criminal histories can take up a lot of your time. 

With tenant screening software, you can run efficient, effective checks that encompass all the major credit reference agencies, criminal records, and rental history reports. What’s more, you can incorporate additional criteria, such as income validation and previous landlord references.

2. Ensure regular check-ins

Frequently checking in on tenants after move-in means you can address any concerns they have about the property early. It also fosters a positive relationship and increases transparency, helping people feel valued as renters.

Implement a robust schedule for messaging tenants as well as organized systems for collecting feedback and taking action. You should also look for software with built-in messaging so you easily manage your communications. 

3. Implement proactive maintenance

It’s much less costly to catch maintenance problems early instead of being surprised by major issues upon move-out inspection. Implement regular inspections and a proactive maintenance schedule to get ahead of any issues. You should also use software to track and monitor maintenance requests and ensure no issues get missed. 

Pro-tip: Use Minut to monitor your indoor climate and prevent issues like mold and flooding. Our devices constantly assess humidity and temperature levels. 

4. Set up noise & smoke monitoring 

Even with the best maintained home and most responsive management style, if a tenant’s neighbors are having parties or smoking in the corridor, they won’t be happy. Using privacy-first solutions like Minut to monitor noise and cigarette smoke helps you manage neighbors and bad behavior before relationships are damaged.

Minut’s noise and smoke detector helps you reduce tenant turnover
Minut’s privacy-first noise and smoke detector can be used inside and outside

As soon as smoking is detected or noise goes beyond your custom thresholds, you’ll be notified and have proof of the event. This acts as a great deterrent and allows you to step in where needed. 

5. Foster a sense of community

Creating a real sense of community is a great way to increase tenant satisfaction and loyalty. Invest in areas like communal gardens or coworking spaces to organically nurture connections. 

Alternatively, involve tenants more actively in events and decision-making. For example, with a tenant advisory board, your residents can voice their opinions, collaborate on projects, and help shape property policies. 

6. Optimize rent and fees

Rent increases are part of the market, but the communication around them can often be the difference between a lease renewal and a turnover. Ensure there’s plenty of notice before any changes take effect, and provide clear, reasonable justifications for the increase. 

You might have heard the term “feemaxing” in the property management space. While this act of systematically maximizing small fees might improve short-term gain, tenants are far more likely to leave dissatisfied so this approach isn’t worth it in the long run.

7. Offer renewal incentives

Offering incentives like discounts, amenities, or affordable upgrades to units can be a great way to encourage lease renewals. 

Consider the cost of turnover and assess the appropriate incentive based on the unit. Examples can include offering a month of free rent, upgraded appliances, or a professional deep clean free of charge. 

8. Conduct exit interviews

Requesting exit interviews with departing tenants is crucial to understanding what could have made them stay. This valuable feedback can help to refine management practices and reduce turnover in the future. Ensure these interviews are recorded so trends and patterns can be recognized and recurring issues resolved quickly.

Save money across your portfolio 

By implementing the strategies we’ve outlined and integrating tools with your property management system, you don’t have to hope from afar that your tenants are enjoying your property. 

Instead, you can screen through potential tenants automatically, check in on residents with a quick message, and send a notification to noisy neighbors in seconds.

By preventing issues from escalating, you can dramatically improve your tenant turnover rates and save $1000s across your portfolio. 

Frequently asked questions about reducing tenant turnover

How long does it take to find new tenants?

Finding a new tenant will generally take between one and three months. This depends on factors like your local rental market, the location of the property, and your marketing strategy. Professional advertising and competitive pricing can significantly shorten this window.

How do you calculate rental turnover rate?

The rental turnover rate is calculated by dividing the number of units turned over in a year by the total number of units in the development. Multiply this figure by 100 to get a percentage. This metric gauges the overall stability of the rental property.

Formula: Rental Turnover Rate = (Number of Units Turned Over in a Year / Total Number of Units) × 100

How does the tenant turnover process work?

The turnover process generally starts with the tenant giving notice of their intention to not renew their lease. Upon leaving, a move-out inspection is conducted to identify any maintenance or cleaning requirements. Once these are addressed, the unit is readvertised and new tenants are screened. When the new lease agreement is signed and the tenants have moved in, the process is complete.