In order to entice more travelers to book your accommodation over another, it's absolutely essential that your property gains better visibility. Attaining the Airbnb Superhost status not only pushes you up to the top of the search results but is also a genuine mark of quality for your future guests. Here’s how you can attain this status in a few steps – with the help of your favorite Airbnb noise monitor, the Minut sensor!
For all property managers, concierge services, and other real estate owners looking to turn their properties into significant sources of income, Airbnb is the go-to short-term rental platform. However, with the short-term rental market growing exponentially, standing out among the multitude of listings that pop up every day on the Airbnb site or app can be a challenge.
The Airbnb Superhost program requires you to meet a set of strict criteria to hope for the Superhost badge and – most importantly – to keep it. Adhering to all these rules will allow you to watch your number of bookings rapidly grow. Here's everything you need to know about this recognized status in the vacation rental industry. With this knowledge, you'll be well-equipped to embark on the journey to obtain this precious title, synonymous with the longevity of your business and regular income.
Let's use Airbnb's own definition: "A Superhost is someone who goes above and beyond to be a great host. They're an example for other hosts to follow. The badge on their listing and profile identifies them as a Superhost."
So, a Superhost is someone who, by offering one or more properties for rent on Airbnb, has gained such experience in hosting travelers that they've received numerous outstanding reviews and positive comments.
Comfortable and responsive in all situations, they are adept at solving problems and addressing any requests from guests before, during, and after their stay. They exhibit a high level of professionalism in terms of the cleanliness of the accommodation, the amount of information provided to guests, and hospitality. Appreciative of these qualities, the Airbnb platform rewards such exemplary hosts by automatically granting them this badge of recognition, immediately visible and recognizable on their listing and profile.
The Supherhost status, established in 2009, naturally encourages people to trust you. It's a great way to thrive in this highly competitive field and continue growing your business. Just like earning a degree or a medal, obtaining this badge is subject to a rigorous evaluation by Airbnb. The evaluation takes place four times a year (once per quarter). It lasts for five days and is based on several conditions to be met, which we'll detail below.
If nothing stands in the way of this approval and all the requirements are met, the badge is awarded in about a week. An Airbnb host can gain or lose their badge multiple times within a year. This allows Airbnb to offer travelers properties that always meet their expectations. This may be why Airbnb has maintained its position as the undisputed market leader for all these years!
As long as your properties are part of Airbnb's catalog, you need to fulfill four specific criteria. Reevaluated every quarter, they form the essential foundation for obtaining your Superhost status. By upholding this commitment to excellence over time, there's a strong chance your accommodations will become must-stays in the short-term rental scene in your region. Let's delve into what it takes to achieve this.
Over the past 12 months, you'll need to have hosted guests at least 10 times. The platform will also consider you if you’ve hosted guests three times (within the previous year) out of a minimum of 100 reserved nights. Experienced hosts are, unsurprisingly, better positioned for this accolade than newcomers. To make achieving these milestones easier, it's recommended to implement a flexible pricing policy:
Remember to adapt your prices based on the duration and timing of the rental period.
Implementing a trial phase, known as the "BETA method," is also an excellent way to increase your occupancy rate and fine-tune your property. Offer discounted dates to your acquaintances so they can provide constructive feedback and impressions before you officially list your property.
The rule is simple: you must respond to 90% of messages within 24 hours of receiving them. This high response rate demonstrates to Airbnb the importance you place on guests and the efforts you make to assist them as effectively as possible throughout their "traveler journey." Here are a few methods you can use to make sure you never miss out on questions or feedback:
Airbnb is adamant that this indicator should not exceed 1%. This proves that you've done everything in your power to manage your reservations and minimize the risk of cancellations. Here are a few steps you can take to minimize cancellations:
As for the latter case, pandemics, natural disasters, and other unforeseen events beyond your control are considered force majeure. These circumstances allow you to cancel a reservation without affecting your eligibility for Superhost status.
After they’ve left your property, guests will leave a review accompanied by a star rating with 5 stars being the highest possible rating. To become a Superhost, it is crucial that your average rating is equal to or higher than 4.8 to qualify for Superhost status. The criteria taken into account include:
Becoming a Superhost benefits the host – but it doesn’t stop there! Travelers, and even Airbnb itself, have a vested interest in you achieving and maintaining this highly coveted status…
These benefits are numerous, and some have an immediate effect:
The benefits your guests will reap from booking their vacation rental with a Superhost are all about quality assurance. To make their choice, potential guests need to feel that the accommodation you're offering is worth their attention – and investment. With the Superhost badge, guests know that your property has garnered numerous stellar reviews and ratings. This will ultimately convince them to click the "Book" button. But this is just the beginning – many more bookings will follow, resulting in even more positive reviews. Isn’t that what we’d call a virtuous circle?
Last but not least, Superhosts are also beneficial to Airbnb itself! Encouraging hosts to go above and beyond to attain this vacation rental holy grail ensures that Airbnb's offerings and community maintain exemplary quality standards all around.
The active participation of hosts guarantees Airbnb high-quality listings and experiences. This has a direct impact on the brand's image and reputation. It's a virtuous circle that benefits both the platform and its hosts.
You now understand the undeniable benefits that come with Airbnb Superhost status. You know the criteria to meet in order to achieve it. Here are a few tips to help you put all this information into practice.
The more attractive your listing is, the more people will be drawn to stay in your property. Therefore, consider:
A comprehensive listing is more likely to attract guests who are a good fit for your property, increasing the chances of receiving positive reviews and high ratings on Airbnb.
If you're a Minut user, we encourage you to inform travelers about the presence of an Airbnb noise monitor in the property – while highlighting its privacy-safe nature, of course. This will help you keep problematic and noisy guests away from your premises.
Offering an ideal traveler experience involves effective communication throughout their stay. From booking to the eve of departure, don't hesitate to send messages to:
At Minut, we offer you the option to schedule all your messages to save you valuable time.
Finally, creating a comprehensive guest guide further enhances communication. Whether in print or digital format, this guide should contain all the necessary information for a seamless stay at your property. It minimizes the chances of guests reaching out to you with questions that could easily be answered in this manual.
Congratulations! By reading this article, you've already taken a significant step towards achieving Airbnb Superhost status.
To learn more, visit the dedicated Airbnb page.
